Assignment 3 – The Strategic Marketing Plan

Assignment 3 – The Strategic Marketing Plan – 3500 words.

Due by 3 October 2016

Maximum grade 100

Weighting 50%

This assignment leads on from assignment 1. Essentially you are required to establish a marketing plan to grow the market and sales for the select organisation and target market from assignment 1.   You must continue to work either as an individual or continue to work in your team of three. You cannot change teams or opt in or opt out of a team.

The marketing plan word count is 3500 words (excluding title page, contents page, executive summary, reference list and any appendices. The team contribution template is an appendix and is not included in the word count). Study Desk will contain information about the requirements of you to develop the strategic marketing plan.


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