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In order to complete this hypothetical case study assignment successfully should first 1) be familiar with a “Situation Analysis”  and 2) conduct internet research on the Coastal Plains League (CPL) and Fans First Entertainment (FFE) to become familiar with this particular summer collegiate wooden bat baseball league and its member teams as well as the 2 teams owned and operated by Fans First Entertainment (Gastonia Grizzlies and Savannah Bananas). Specifically, groups should explore all current CPL and FFE team locations (league geography), attendance figures, ticket prices, and marketing strategies.

Hypothetical Case Study Assignment:

Assume Fans First Entertainment (FFE) is considering launching a new CPL expansion team in Macon, Georgia. Your group has been hired by FFE as a consultant to conduct a partial Situation Analysis for planning purposes .

 

1) Identify the prospective expansion team’s entertainment competitors in the greater Macon area (30-40-mile radius).

 

2) Conduct a SWOT analysis for a new FFE expansion team in Macon.

Note: The Strengths and Weaknesses (internal environment) portion of the analysis should pertain to the Fans First Entertainment organization. Opportunities and Threats should consider the city of Macon (external environment). Answers may vary across groups.

 

3) Assess the competitive strength for a new FFE operated franchise in the Macon market using the weighted Critical Success Factor (CSF) approach (Quality, Marketing, & Price).

Note: Your assessment of the 3 factors should be based on your perception of these items as they pertain to the FFE organization in relation to competitors in the Macon market. Answers may vary across groups.

 

4) Based on your analysis in Steps 1-3 above, draw conclusions about the competitive advantage (if any) of a new CPL team operated by FFE in Macon, Georgia.

 

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