Monthly Archives: December, 2017

Assessment Task No-2 Tourism/Hospitality Web Site Audit Report (Individual Report)


Assessment Task No-2

Tourism/Hospitality Web Site Audit Report (Individual Report)

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Requirements:

This is an Individual Assignment. Students are to select any Tourism or Hospitality marketspaces to find an organization or enterprise that is engaging in significantly by interactive marketing activities over the web, conduct an audit of the site. Students are required to present a report on their analysis.

 

You must have your market and organisation approved by Lecturer by week 4.

 

In your report on the website, you will:

 

  • Identify the purpose of the site and its web business model
  • Decide the target market for the site and any consumer behaviour issues of that target market
  • Consider the dynamic forces of the industry in which the organization operates,
  • Carefully analyse the site and critically evaluate it using 7Cs of customer interface, WebQual, ease of navigation and attractiveness of the site, how it builds traffic/ develops e-CRM, and the effectiveness of its online branding.

 

Criteria used to grade this task

Understanding of digital marketing concepts and tools
Correct use of theories and tools
Research skills to find information needed
Analysis of information
Critical evaluation of site
Report structure
Referencing, spelling, grammar

 

See Separate Marking Guide for detailed marking allocation

 

Links to Subject Learning Outcomes:

K2. Identify and evaluate theories, principles and concepts towards how digital marketing can be integrated into an organisation-wide business promotional strategy.
S1. Demonstrate and synthesise strategies towards the use of social media and social networking as tools towards supporting a business promotional strategy.
S2. Evaluate the effectiveness of a digital marketing campaign within the Tourism and Hospitality Industry.
S3. Evaluate the effectiveness of a digital marketing campaign within the Tourism and Hospitality Industry.
A1. Adapt and apply theory, new knowledge and skills to marketing situations arising in an organisational setting.
A2. Employ a structured approach to the development of marketing strategies to the Tourism and Hospitality Industry.
A3. Utilise problem-solving skills to understand the concepts of the strengths and weaknesses of both traditional and digital marketing in its various forms and apply these to marketing practice and behaviour in an organisational environment.

 

Submission Details

Submissions must be online via “Turnitin”

 

Feedback and Return of Work

Feedback and marks will be provided via “Turnitin” within two weeks of submission.

 

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Inferential Research and Statistics Project


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 University of Phoenix Material

Inferential Research and Statistics Project

Part 1

Select one of the following scenarios based on your particular field of interest in psychology:

 

  • General Psychology:
    • Clinicians at a small clinic have been introduced to a new method to treat post-traumatic stress disorder (PTSD) in their clients for veterans. Research indicates that virtual reality (VR) is a highly effective treatment option for patients with PTSD. Currently, the clinic uses only cognitive processing therapy (CPT) with their patients suffering from PTSD. The clinicians would like to find out whether VR therapy has different results from CPT therapy. The measure used by the clinic to measure PTSD symptoms is the Combat Exposure Scale. Both therapies need to be applied for a minimum of 12 weeks to be effective.

 

Write a 525- to 750-word paper that addresses the following for your chosen scenario:

 

  • Clearly define the problem or issue you are addressing. Provide a brief background of any research you have found that might affect your research hypothesis.
  • Create a research hypothesis based on the information provided in each scenario. You have been given a data set (Excel document) with two sets of interval data (just the numbers, as you must decide what they represent, such as method A results or method B results). This means you are going to test one thing against another, such as which method works best (step 1 of the steps to hypothesis testing). State the null and research hypotheses. Explain whether these hypotheses require a one-tailed test or two-tailed test, and explain your rationale.
  • Describe the sample you will use. Sample size will be 30 for each group, which are provided in your data set. Explain what type of sampling you selected.
  • Do you think you would also collect some descriptive data, such as gender, age, or shift? Why do you think it makes sense to collect descriptive data?

 

Format your paper according to APA guidelines.

 

Example

 

You have a hypothesis that two drugs have different effects on lowering anxiety. You would have anxiety scores for drug A and anxiety scores for drug B (all after 4 weeks of treatment) to run inferential analysis for after 4 weeks.

 

  • Null hypothesis is H0: drug A = drug B
  • Research hypothesis is H1: drug A ≠ drug B
  • Dependent variable: Anxiety score changed after treatment.
  • Independent variable: drug treatment

 

Because you did not state a direction in your hypotheses (better than or worse than), this will be a two-tailed test. You are looking for differences in either direction. You would set your alpha level of .05 and have a sample for each group of 30 people that were volunteers for the study.

 

 

  • Provide the main finding of the study. What did you prove or fail to prove?
  • Provide recommendations based on your findings.

 

Format any citations in your presentation according to APA guidelines.

 

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Research paper help


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Research Paper Instructions

You will write a research paper of 8 full –9 full pages on a management topic approved by your instructor. The topic must be unique to the topics covered in the course and have a management focus. Submit your request for your desired topic to the Research Paper Topic Approval Discussion Board by the end of Module/Week 1. A sample paper is available in the Assignment Instructions folder and should be referred to for proper formatting.

Paper Requirements: 

  • The paper is to be your original work and written solely for this course. Although past papers can be minimally referenced, papers previously submitted or work from previously submitted assignments cannot be used to fulfill this assignment.
  • The paper must be written using current APA format and include a title page, an abstract, and a references list (See APA sample paper).
  • The paper must have a minimum of 8 full pages (double-spaced on 8 ½ x 11 paper) and a  maximum of 9 full pages. The page count does not include the cover page, abstract, or reference pages.
  • It must be submitted as a Word document (.doc).
    • The finished paper must be uploaded, as an attachment, by the published deadline.
  • Headers must include short title and pagination. Running head is done on the first page.
  • It must have 1-inch margins (right, left, top, or bottom).
  • Do not use bullets or listing anywhere in the paper.
  • It must be written in third person.
  • It must use size 12 font in either Times or Times New Roman.
  • The body of the paper is left-justified only.
  • Paragraphs must be indented 5 spaces.
  • Any charts, graphs, pictures, etc. must be put in an appendix and do not count toward the minimum number of pages.
  • No more than 1 use of a block quote is to be used. Show block quotations of more than 40 words as follows:
    • Use single spacing within the quote and double spacing surrounding the quote.
    • Indent 5 spaces from left-hand margin.
    • Do not use quotation marks.

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  • References must be as follows:
    • A minimum of 9 different references must be used.
    • All references must be from peer-reviewed professional journals published within the last 3 years.
    • Textbooks, web blogs, abstracts, and other ancillary materials cannot be be counted as one of the required references.
    • All references must be cited somewhat equally in the narrative with no references over- or under-represented.
    • Quotations must not be more than 15% of the paper – paraphrase and properly quote the citations.
  • Reference Section
    • Double-space throughout references.

Submit this assignment via SafeAssign by 11:59 p.m. (ET) on Monday of Module/Week 7.

 

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