Assessment Task No-2 Tourism/Hospitality Web Site Audit Report (Individual Report)


Assessment Task No-2

Tourism/Hospitality Web Site Audit Report (Individual Report)

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Requirements:

This is an Individual Assignment. Students are to select any Tourism or Hospitality marketspaces to find an organization or enterprise that is engaging in significantly by interactive marketing activities over the web, conduct an audit of the site. Students are required to present a report on their analysis.

 

You must have your market and organisation approved by Lecturer by week 4.

 

In your report on the website, you will:

 

  • Identify the purpose of the site and its web business model
  • Decide the target market for the site and any consumer behaviour issues of that target market
  • Consider the dynamic forces of the industry in which the organization operates,
  • Carefully analyse the site and critically evaluate it using 7Cs of customer interface, WebQual, ease of navigation and attractiveness of the site, how it builds traffic/ develops e-CRM, and the effectiveness of its online branding.

 

Criteria used to grade this task

Understanding of digital marketing concepts and tools
Correct use of theories and tools
Research skills to find information needed
Analysis of information
Critical evaluation of site
Report structure
Referencing, spelling, grammar

 

See Separate Marking Guide for detailed marking allocation

 

Links to Subject Learning Outcomes:

K2. Identify and evaluate theories, principles and concepts towards how digital marketing can be integrated into an organisation-wide business promotional strategy.
S1. Demonstrate and synthesise strategies towards the use of social media and social networking as tools towards supporting a business promotional strategy.
S2. Evaluate the effectiveness of a digital marketing campaign within the Tourism and Hospitality Industry.
S3. Evaluate the effectiveness of a digital marketing campaign within the Tourism and Hospitality Industry.
A1. Adapt and apply theory, new knowledge and skills to marketing situations arising in an organisational setting.
A2. Employ a structured approach to the development of marketing strategies to the Tourism and Hospitality Industry.
A3. Utilise problem-solving skills to understand the concepts of the strengths and weaknesses of both traditional and digital marketing in its various forms and apply these to marketing practice and behaviour in an organisational environment.

 

Submission Details

Submissions must be online via “Turnitin”

 

Feedback and Return of Work

Feedback and marks will be provided via “Turnitin” within two weeks of submission.

 

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