Category Archives: Business Management

Customer Experience – A Measure of the Competitive Position and Customer Value


Customer Experience – A Measure of the Competitive Position and Customer Value

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Topic:  Customer Experience – A Measure of the Competitive Position and Customer Value

 

Watching the video in youtube at https://youtu.be/rBfcUpB-xes

 

Reading chapter 4 and 7 (Market-Based Management – Strategies for Growing Customer Value and Profitability by Roger J. Best – Sixth Edition)

 

Vote for one of the dimensions that best measures a company and their competitive position from your market or industry of choice. Select the dimension that best impacts the customer experience or the total cost of ownership (TCO) in your market or industry of choice.

A. Product Performance (Product Reliability, Compatibility, Product Range and Ease Of Use / Relative Importance)

B. Service Quality (Easy Access, Competency, Responsiveness / Relative Importance

C. Company Reputation (Well Known, Trusted Brand / Relative Important)

 

 

Explain your voting choice using the concepts from the book and video. Provide an argument justifying your voting choice utilizing at least two pieces of evidence or concepts from the video and/or book.  Use some of the TCO dimensions specific to your market or industry with a description from the customers’ experience in your discussion?

 

Customer Experience – A Measure of the Competitive Position and Customer Value

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Porter’s Value Chain Analysis


Porter’s Value Chain Analysis (Level 1 heading – 3 to 6 pages)

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Start with an opening paragraph (or two) that previews the information included under this Level 1 heading. (1⁄2 to 1 page)

Based on the team’s research, apply Porter’s Value Chain model to the business. Describe (i.e., do not just list) the information systems used by the business that most likely will have strategic impacts on the support and primary activities. If the organization of analysis is a sub organizational unit within a larger organization, then the research team needs to decide whether to apply the model to the entire organization or the sub organizational unit. Also, the Research Team may want to support the narrative with a graphic as an appendix that depicts application of this analysis (Note: Do not include the graphic within the text).

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Homework help


Homework help

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The Learning Set dialogue this week will focus on further problematising your individual workplace-based problem, based on the theories and concepts from the week’s readings.

Approach this week’s Learning Set Participation with a full understanding of the operation of judgmental traps and individual biases within a business context. Start with the Bazerman and Moore (2008) and Drummond (2001) texts as they provide an overview as does the article by Hammond, et al. (1998) from Week 1.
The de Bono Group website provides a cognitive method approach to problem solving to avoid judgmental traps. De Bono suggests that decision-makers think about problems, opportunities, and risk in several different ways before making a decision, i.e. exhibiting balanced judgment.

Use your own research into de Bono’s method to further influence your Learning Set Participation this week as you are asked to consider your identified workplace-based problem through the use of two specific “hats” to shed new light on the problematising process. In turn, your Learning Set members will provide additional insight using another of the “hats.”

After completing the readings, engage your Learning Set members by answering the following:

  • Describe a time professionally where you have made a judgemental mistake. In hindsight, what biases or judgemental traps were evident in your mistake? How could you have counteracted the decision error?
  • Re-describe your CAL Project workplace-based problem for other Learning Set members by using two of de Bono’s Six Thinking Hats, first with your Red Hat on, then with your Black Hat. If you could only have either the ‘black hat’ or the ‘red-hat’ in making important decisions in solving this problem, which would you choose and why? How would each particular hat affect the outcome of your problematising endeavours?
  • In your response to a colleague, research de Bono’s other ‘hats’ and provide an additional insight to his or her Red Hat and Black Hat posts through the use of one of the remaining thinking hats.

 

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Assignment 1 BUSI 3308


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 Assignment 1 BUSI 3308

Section 2

Due: September 27 by 6:00pm

You are required to submit Question 1 as a Word document and Question 2 as an Excel spreadsheet.

Please submit both files together to Moodle before the above due date and time. This assignment is

worth 10%

Question 1

Reflect on what you know about Wal-Mart, which is considered one of the world’s largest retailers. It

may also be helpful to review their website (walmart.ca). Think about the variety and number of

products and services offered, checkout lines, store locations, shipping and delivery, etc., and answer

the following four questions.

  1. What type of Customer Benefit Package (CBP) do you think Wal-Mart offers? Briefly describe

your answer.

  1. Choose any three key activities that operation managers perform on page 4 of your textbook.

How might they relate to Wal-Mart’s operations processes?

  1. A critical component of Wal-Mart’s operations management includes their i.

warehouse/distribution center’s locations and ii. retail locations. What process-thinking

variables do you think Wal-Mart needs to take into consideration when deciding on each of

those location types?

  1. Identify and briefly present 4 preproduction and 4 postproduction services that may form part

of Wal-Mart’s value chain.

Word count for Question 1: 550-700 words.

Make sure to use the correct sentence structure, grammar, and spelling.

Question 2

Please answer the following questions in Excel. Make sure to include all formulas.

  1. Compute a 5-period moving average forecast for December using the following actual data:

Period Actual

June 10

July 20

August 30

September 40

October 50

November 60

  1. Using the following data, use a smoothing constant of 0.2 and determine the adjusted forecast

for period 7 by applying simple exponential smoothing.

Period Actual Forecast

1 80

2 202

3 200

4 300

5 303

6 306

  1. Using the following data, use a smoothing constant of 0.5 and determine the adjusted forecast

for 2005 by applying simple exponential smoothing.

Period Actual Forecast Adjusted Forecast

2001 101 120

2002 134

2003 135

2004 178

  1. Using the linear trend equation method, calculate the forecasts for years 2015 and 2016 using

the following data:

Year Demand

2010 100

2011 105

2012 107

2013 110

2014 112

Bonus points: Calculate R2 using the above information. What does the result tell you about

the data?

  1. Car Inc. has presented you with the following information consisting of the forecasted demand

and actual sales for their latest sports car. Use the following information to calculate the mean

square error.

Period Forecasted Demand Actual Demand

1 50 63

2 70 65

3 40 44

4 80 72

5 96 100

Bonus Points: Using the information in part (e), calculate the MAD and MAPE.

  1. A local factory has been purchasing a particular spare part from a manufacturer in Alberta. In

order to better budget their financials, they want to know what is the likely per-unit price of the

spare part in 2018 based on previous prices.

Using y=a +bt, compute the forecasted price for 2018.

Year Price/Unit

2013 $3.24

2014 $3.25

2015 $3.65

2016 $3.60

2017 $3.88

2018 ?

  1. Company Y produces chocolate bars. The following data represents the production inputs and

chocolate outputs for Year 1 and Year 2.

Year 1 Year 2

Cost of Raw Materials $20,000 $41,000

Electricity Cost $6,000 $7,300

Labor $200,000 $412,000

Miscellaneous Input Costs $5,000 $7,000

Number of Chocolate Bars Produced 120,000 units 230,000 units

Using the above data, has productivity increased or decreased from Year 1 to Year 2?

  1. Using the appropriate formula, calculate the Value of a Loyal Customer using the following

data:

Customer purchasing pattern: One unit every 5 years

Price of unit paid by customer: $200

Gross margin per unit: 70%

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Assigment- Business Analytics and Informed Business Decisions


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Assignment 1: Discussion—Business Analytics and Informed Business Decisions

Many times organizations will make decisions based upon what other organizations are doing at the time or based upon the latest business trend. Think about the dot-com bubble as businesses soared and perhaps were also part of the major bust. Many organizations felt that they needed to join the crowd and have an online presence, only to realize within a couple of years that the decisions were made in haste, which resulted in many companies filing for bankruptcy. This era also had some companies that did not follow the trend only to realize within a couple of years that they were losing out on a new market, such as the online trading industry. This is why doing some research in the beginning can really help organizations make decisions based upon what is truly good for the organization.

Using the Argosy University online library resources and the Internet, research ways of making informed decisions.

Respond to the following:

  • Why do you think managers, or business decision makers, get caught up in following the crowd versus making decisions that are truly going to add value to the business? For example, some businesses may make decisions that drive only short-term gains at the cost of future growth. Can such a blind leap be a good thing for the business? Is it worth the risk?
  • How can managers ensure that they are not following a trend but instead doing what is truly best for the organization?
  • Have you seen your organization make trend mistakes? What were the mistakes? How could these mistakes have been avoided or improved upon?
  • How do you think business can learn from the mistakes of others or business decision mistakes such as the dot-com era?

Write your initial response in 300–500 words. Apply APA standards to citation of sources.

By the due date assinged, post your response to the appropriateDiscussion AreaThrough the end of the module, review and comment on at least two peers’ responses. Consider the following in your response:

  • Provide a statement of clarification or a point of view with rationale.
  • Challenge a point of discussion or draw a relationship between one or more points of the discussion.
Grading Criteria Maximum Points
Quality of initial posting, including fulfillment of assignment instructions 16
Quality of responses to classmates 12
Frequency of responses to classmates 4
Reference to supporting readings and other materials 4
Language and grammar 4
Total: 40

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Help-Discussion prompts


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 Discussion Prompt #1

Identify and discuss an example of self-serving bias in a workplace. Describe how you engaged in self-serving bias to explain your own or a co-worker’s behavior, or how a co-worker engaged in self-serving bias in explaining your or their behavior. How did this impact the situation and the relationship?

Discussion Prompt #2

Analyze the attributional patterns you use to explain a mean or disappointing behavior by a good friend and by someone whom you do not like. Analyze how differences in your feelings about the two individuals affect your attributional tendencies.

If you haven’t reviewed them lately, please click here to review the Rules of Discussion. Click here to see your discussion rubric.

1 1 1

W4 Discussion Options Menu: Forum

Discussion Prompt #1

Identify and define at least one regulative and constitutive rule for interacting in face-to-face situations, and one of each type of rule when communicating over e-mail. Discuss how you learned each of these rules. What happens if these rules are not followed?

Discussion Prompt #2

Describe verbal communication between you and a close friend or romantic partner of the other sex. How do you both follow the gender patterns for your respective gender? How do gender stereotypes factor into this interaction?

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1 1 1

W5 Discussion Options Menu: Forum

Discussion Prompt #1

Consider three different friends that you have and discuss their physical appearance. Does their physical appearance affect their personality? Are there certain things about their physical appearance that cause others to stereotype them or prejudge them? If they went to a different country, how would people view them?

Discussion Prompt #2

Look around your office or bedroom. How would you analyze the artifacts and environment? What do you these nonverbal say about who you are? How do these items impact your feelings of comfort, identity and security? How would it be different if all of these things disappeared?

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1 1 1

W6 Discussion Options Menu: Forum

Discussion Prompt #1

Analyze your own listening effectiveness. Using the textbook to guide you, analyze your strengths and weaknesses in terms of the text’s guidelines for effective informational listening and effective relational listening. Identify two listening skills you would like to improve and describe how you plan to develop greater competence in each.

Discussion Prompt #2

Effective listening varies according to listening purposes and people with whom we interact. Explain how we adapt styles and behaviors of listening to diverse situations and individuals. Use the textbook for definitions and supporting material.

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1 1 1

W7 Discussion Options Menu: Forum

Discussion Prompt #1

Consider how conflict can be detrimental and/or beneficial to a relationship. Give examples and how it applies to the basic principle of conflict.

Discussion Prompt #2

Consider a friendship that you sustain over long distances. What technologies (e.g., phone, e-mail, e-Cards, web pages, chat rooms, video phones, etc.) do you use to sustain this relationship? Do you use different technologies for different kinds of communication activities?

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1 1 1

W8 Discussion Options Menu: Forum

Discussion Prompt #1

Consider the four guidelines for effective communication in families. Discuss how you have used or not used each of these guidelines in your family.

Discussion Prompt #2

Watch a television show about a family. Describe how your family is different from the television show that you watch. Relate it terms that were discussed in the book.

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Business Research paper help


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Instructions: Enter all answers directly in this worksheet. When finished select Save As, and save this document using your last name and student ID as the file name. Upload the data sheet to Blackboard as a .doc, .docx or .rtf file when you are finished.

 

Question 1: (10 points). (Bond valuation) Calculate the value of a bond that matures in 12 years and has $1,000 par value. The annual coupon interest rate is 9 percent and the market’s required yield to maturity on a comparable-risk bond is 12 percent. Round to the nearest cent.

 

 

The value of the bond is  

 

Question 2: (10 points). (Bond valuation) Enterprise, Inc. bonds have an annual coupon rate of 11 percent. The interest is paid semiannually and the bonds mature in 9 years. Their par value is $1,000. If the market’s required yield to maturity on a comparable-risk bond is 14 percent, what is the value of the bond? What is its value if the interest is paid annually and semiannually? (Round to the nearest cent.)

 

a. The value of the Enterprise bonds if the interest is paid semiannually is $
b. The value of the Enterprise bonds if the interest is paid annually is $

 

Question 3: (10 points). (Yield to maturity) The market price is $750 for a 20-year bond ($1,000 par value) that pays 9 percent annual interest, but makes interest payments on a semiannual basis (4.5 percent semiannually). What is the bond’s yield to maturity? (Round to two decimal places.)

 

The bond’s yield to maturity is   %

 

Question 4: (10 points). (Yield to maturity) A bond’s market price is $950. It has a $1,000 par value, will mature in 14 years, and has a coupon interest rate of 8 percent annual interest, but makes its interest payments semiannually. What is the bond’s yield to maturity? What happens to the bond’s yield to maturity if the bond matures in 28 years? What if it matures in 7 years? (Round to two decimal places.)

 

The bond’s yield to maturity if it matures in 14 years is   %
The bond’s yield to maturity if it matures in 28 years is   %
The bond’s yield to maturity if it matures in 7 years is   %

 

Question 5: (15 points). (Bond valuation relationships) Arizona Public Utilities issued a bond that pays $70 in interest, with a $1,000 par value and matures in 25 years. The markers required yield to maturity on a comparable-risk bond is 8 percent. (Round to the nearest cent.) For questions with two answer options (e.g. increase/decrease) choose the best answer and write it in the answer block.

 

 

Question Answer
a. What is the value of the bond if the markers required yield to maturity on a comparable-risk bond is 8 percent? $
   
b. What is the value of the bond if the markers required yield to maturity on a comparable-risk bond increases to 11 percent? $
   
c. What is the value of the bond if the market’s required yield to maturity on a comparable-risk bond decreases to 7 percent?

 

$
   
d. The change in the value of a bond caused by changing interest rates is called interest-rate risk. Based on the answer: in parts b and c, a decrease in interest rates (the yield to maturity) will cause the value of a bond to (increase/decrease):  
By contrast in interest rates will cause the value to (increase/decrease):  
Also, based on the answers in part b, if the yield to maturity (current interest rate) equals the coupon interest rate, the bond will sell at (par/face value):  
exceeds the bond’s coupon rate, the bond will sell at a (discount/premium):  
and is less than the bond’s coupon rate, the bond will sell at a (discount/premium):  
   
e. Assume the bond matures in 5 years instead of 25 years, what is the value of the bond if the yield to maturity on a comparable-risk bond is 8 percent? $ 960.07 Assume the bond matures in 5 years instead of 25 years, what is the value of the bond if the yield to maturity on a comparable-risk bond is 11 percent? $
   
f. Assume the bond matures in 5 years instead of 25 years, what is the value of the bond if the yield to maturity on a comparable-risk bond is 7 percent? $
   
g. From the findings in part e, we can conclude that a bondholder owning a long-term bond is exposed to (more/less) interest-rate risk than one owning a short-term bond.  

 

 

Question 6: (5 points). (Measuring growth) If Pepperdine, Inc.’s return on equity is 14 percent and the management plans to retain 55 percent of earnings for investment purposes, what will be the firm’s growth rate? (Round to two decimal places.)

 

 

The firm’s growth rate will be   %

 

Question 7: (10 points). (Common stock valuation) The common stock of NCP paid $1.29 in dividends last year. Dividends are expected to grow at an annual rate of 6.00 percent for an indefinite number of years. (Round to the nearest cent.)

 

a. If your required rate of return is 8.70 percent, the value of the stock for you is: $
b. You (should/should not) make the investment if your expected value of the stock is (greater/less) than the current market price because the stock would be undervalued.    

 

Question 8: (10 points). (Measuring growth) Given that a firm’s return on equity is 22 percent and management plans to retain 37 percent of earnings for investment purposes, what will be the firm’s growth rate? If the firm decides to increase its retention rate, what will happen to the value of its common stock? (Round to two decimal places.)

 

a. The firm’s growth rate will be:  
b. If the firm decides to increase its retention ratio, what will happen to the value of its common stock? An increase in the retention rate will (increase/decrease) the rate of growth in dividends, which in turn will (increase/decrease) the value of the common stock.    

 

Question 9: (10 points). (Relative valuation of common stock) Using the P/E ratio approach to valuation, calculate the value of a share of stock under the following conditions:

 

  • the investor’s required rate of return is 13 percent,
  • the expected level of earnings at the end of this year (E1) is $8,
  • the firm follows a policy of retaining 40 percent of its earnings,
  • the return on equity (ROE) is 15 percent, and
  • similar shares of stock sell at multiples of 8.571 times earnings per share.

 

Now show that you get the same answer using the discounted dividend model. (Round to the nearest cent.)

 

 

a. The stock price using the P/E ratio valuation method is: $
b. The stock price using the dividend discount model is: $

 

Question 10: (10 points) (Preferred stock valuation) Calculate the value of a preferred stock that pays a dividend of $8.00 per share when the market’s required yield on similar shares is 13 percent. (Round to the nearest cent.)

 

a. The value of the preferred stock is $ Per share

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Training Program Design


Training Program Design Worksheet

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 Training Description:

Training Goal:  

Assume you have been hired as a training consultant by a medium sized technology company. Your client company has asked you to develop and make a presentation for an employee training and career development program. The majority of the company’s employees are entry level programmers and developers and help desk technicians, but they also employ administrators and administrative assistants. The client company is looking for a training program which can be used for all of their employees. The goal of the training program is to introduce the new employees to the company, their culture, their product offerings and the company’s expectations. The training should also re-familiarize veteran employees to the company’s mission to create a sense of excitement towards carrying out the vision.

After you have completed the Training Design Worksheet, use that information as a guide to develop a 15-20 slide PowerPoint presentation to present your training ideas to the client company. Make sure to include detailed speaker’s notes which provide adequate information on what you would say to your client if you were presenting this information in person. Incorporate at least three references to support the positions being presented. Apply APA standards for writing style to your work. Submit the PowerPoint presentation for grading.

Your PowerPoint presentation should include a title slide, a reference slide and address each of the following elements:

  1. Training Description: Write 2-3 sentences that describes the training and a concise statement of the overall purpose of the training.
  2. Objectives:  Include the objectives (at least 3) of the training program. List the intended results of the training that will achieve the goal in terms of knowledge, skills, behaviors, and attitudes. The intended results should have specific and measurable tasks or actions.
  3. Training Method: Evaluate the following training methods and determine which might be most effective in achieving the stated objectives you included above. List your chosen training method for each objective you listed including one      potential advantage and disadvantage of each.
    • Large group, small group, or paired discussion
    • Individual exercise
    • Team exercise
    • Case study
    • Role play
    • Simulation
    • Audiotape
    • Videotape
    • Interactive multimedia (PC-based or CD ROM)
    • On-the-job training
    • Coaching or mentoring
    • Lecture
    • Tutorial
    • Games
    • Assigned reading
    • Other (specify)
  4. Content Description: Provide a description of the activity that corresponds with your designated training methods listed above.
  5. Support Materials: Identify the materials and resources that will support the learning process (e.g., workbook, handouts, action plan, etc.).
  6. Estimated Time: Indicate how much time you will devote to each activity.
  7. Evaluation: What needs of the participants are being addressed in the training design? How will you determine if participants are applying their learning back on  the job?
  8. Effective Design:  Describe how each of the seven steps above can be used to design an  effective training model that addresses all jobs within the organization and promotes employee engagement.

Career Progression: Explain which of these seven steps you consider most important to long-term career progression within your client company. Provide reasons and scholarly support, as necessary, for your choices.

 

Objectives Training

Method

Content

Description

Support

Materials

Estimated

Time

 

 

 

       
 

 

 

       
 

 

 

       
 

 

 

       
 

 

 

       

Evaluation:

 

  1. What are the needs of participants being addressed in the training design?

 

 

  1. How will you determine if participants are applying their learning back on the job?

 

 

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Module 3 Assignment 2: LASA 1—Case Study for Research of an Emerging Market

In this assignment, you will research an emerging market and create a PowerPoint presentation for your manager.

Review the following scenario:

You have been hired as business analyst and have been given a project to research an emerging market. Your manager wants you to select an emerging market from the Business Perspectives for Emerging Markets 2012–2017 Report for this task. Your manager wants to evaluate your research skills, critical thinking skills, and your ability to analyze data and report on the data with the creation of a PowerPoint presentation that covers the specific requirements of the task (see below):

You may refer to the following Web sites for research:

Instructions:

Part 1: Overview of the Nation

Provide the following information about the country you selected:

  • Brief History
  • Geography
  • People and Society
  • Government
  • Economy
  • Military

Part 2: Detailed Analysis of the Nation

Provide information that covers the following criteria:

  • Examine the components, such as liquidity of debt, equity markets, existence of some form of market exchange, and regulatory body, that explain why the country you selected is considered an emerging market.
  • Identify techniques that were used to classify the country you selected as an emerging market.
  • Explain at least three factors that would lead an investor to invest in the country you selected as an emerging market.

Develop a PowerPoint presentation with 10–12 slides with detailed speaker notes. In addition, include Title, Summary, and Reference slides. Use the country’s flag and colors to best represent the country. Use three or more scholarly resources when preparing your presentation. Apply APA standards to the citation of sources.

Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Click here to download the APA guidelines document. Use these guidelines to format your assignment.

By Wednesday, March 29, 2017, deliver your assignment to the M3: Assignment 2 LASA 1 Dropbox.

CIA World Fact Book. (n.d.). https://www.cia.gov/library/publications/the-world-factbook/geos/bg.html

FindTheBest. (2013). http://country-facts.findthedata.org/

InfoPlease. (2013). http://www.infoplease.com/countries.html

LASA 1 Grading Criteria

Assignment Components Proficient Max Points
Provide specifics about the country you selected:

  • Brief History
  • Geography
  • People and Society
  • Government
  • Economy
  • Military

[CO: 5
PO: 3.2, 4.2
ILO: 1, 3, 6]

The nation’s history, geography, society, government, economy, and military are accurately identified and described in both the slides and the speaker notes. 36
Examine the components that explain why the country you selected is considered an emerging market.

[CO: 6
PO: 3.2, 4.2
ILO: 1, 3, 6]

All relevant components used to determine whether a market is emerging are examined. A complete and accurate description is provided for each component in both the slides and the speaker notes. 40
Identify techniques that were used to classify the country you selected as an emerging market.

[CO: 3
PO: 3.1, 4.2
ILO: 1, 3, 6]

Identification and justification of techniques used to classify the specific country are accurate in both the slides and the speaker notes. 40
Explain at least three factors that would lead an investor to invest in the country you selected as an emerging market.

[CO: 4
PO: 3.2, 4.2
ILO: 1, 3, 6]

Obvious and subtle factors that would lead to investing in the market are described and justified in both the slides and the speaker notes. 40
Presentation Standards
Organization (12)
Usage and Mechanics (12)
APA Elements (16)
Style (4)

[CO_O
PO: 3.a
ILO: 2]

Presentation is concise with a logical flow of thought. Content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately.

Use of scholarly sources aligns with specified assignment requirements.

44
Total: 200

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W3 Assignment “Gillette: Why Innovation May Not Be Enough”

Case Analysis: “Gillette: Why Innovation May Not Be Enough”

To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment.  To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.

This Week’s Case

“Gillette: Why Innovation May Not Be Enough”  (located in textbook appendix)

After reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be shared with the newly formed New Product Development Team. You may use any video recording device that will produce an MP4 video. When you write your script for the presentation, be sure to cite at least two outside sources to back up your arguments. Your presentation should address the following questions (at a minimum). Feel free to include insights gleaned from our study of marketing analysis so far.

    1. Present an evaluation of the history of Gillette. Explain and summarize their competition, innovation and razor wars.
    2. What actions would you present and suggest to the new product development team to help maintain its dominance in the shaving market?
    3. Evaluate and present what products, pricing and strategies you would recommend to the team for consideration over the next 5 years.

The requirements below must be met as you write the script for your video presentation :

 

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