Markeing-Business

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1​‌‌‍‌‌‍‍‌‌‍‌‍‌‌‌‌‌‍‌​ Analyse and critically comment on the role of effective marketing in order to achieve organisations objectives. 2 Critically evaluate the organisations current markets and/or sectors within which it operates. 3 Evaluate contemporary marketing techniques and their use in Global and International markets. 4 Critically examine skills of a marketing manager and analyse their role in the effective management of the marketing team. 5 Critically assess the impact and value of a brand from a number of different stakeholder perspectives. 6 Differentiate between an organisations marketing campaigns in different international markets. Scenario Your new head of department wants a better understanding of the business area in which you work. They have asked you to look at the area from a marketing perspective and they want you to pr​‌‌‍‌‌‍‍‌‌‍‌‍‌‌‌‌‌‍‌​epare a Marketing Plan on the marketing approach required to generate more business. Requirement Produce a 4000-word Marketing Plan which this should cover the following: 1. Analyse and critically comment on the process of an effective marketing planning process in reaction to the merger between ASDA and Sainsbury. 2. Critically evaluate needs and techniques for controlling marketing activities within the product area and justify areas for further marketing development. This will need to include a review and assessment of the techniques and business strategies needed to increase sales internationally and globally. 3. Examine and critically assess the skills needed in the role of a marketing manager and analyse their role in the effective management of the marketing team to specifically develop global and international business​‌‌‍‌‌‍‍‌‌‍‌‍‌‌‌‌‌‍‌​.

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